Welcome to Summit Small Business

You started your own business because you’re really good at what you do. That’s the way it should be. Today’s intensely competitive marketplace does not reward mediocrity.

But it’s not enough. Unless you know how to run a small business, you’ll work harder, longer for less money than you ever would for someone else. Does that describe you?

We specialize in helping talented people like yourself master the business-side of their business so their firm can achieve its full potential. That’s what we’re good at and we’d love to help you.

Dec22

Do One Thing. Do It Well. Repeat.

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The sun is a powerful source of energy with billions of kilowatts pouring from it each hour. Every day we enjoy its light; and when the light’s too bright, we shade it with a hat and some sunglasses.

A laser, by contrast to the sun, is a weak source or energy, only a few watts. Yet lasers have been used to drill holes in diamonds and cut dangerous cancer cells.

The difference? Focus. When laser light is channeled in a concentrated stream, it’s potent and powerful.

What does this mean for small business?

Most small businesses try to do too much. They do one thing for one customer one week, another thing for another customer the next, never specializing with one kind of customer or one kind of service.

Small businesses do this under the grave misconception that this what they need to do to survive. It does just the opposite. It diffuses their energy, their light if you will, requiring nothing more than a hat to ignore them.

“The primary reason for a small company’s failure is trying to do to many different things at once. If you do one thing, and do it well, you can build a reputation that almost guarantees success in the long run,” marketing guru, Al Ries, states in his book entitled simply, Focus.

What’s your one thing? Find it. Focus all your energy on it. Repeat.


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  • Interesting comment on this week's blog, Stop Broadcasting and Start Narrowcasting http://t.co/rLqQrE5 What do you think??? Aug 18, 09:44 AM
  • @protherj absolutely! Aug 5, 01:59 PM
  • Clarity is critical for marketing effectiveness today. Could you pass the billboard challenge? http://ow.ly/2ioKu Jul 29, 09:42 AM
  • A client was audited yesterday. One thing they were looking for: contractors who should be employees. The difference? http://ow.ly/2fbwd Jul 22, 10:40 AM
  • Zappos, BP, culture & branding. A blast from the past from IBM, In Search of Excellence, Built to Last and more http://ow.ly/22nWl Jun 23, 03:15 PM
  • Had a great lunch with Corvallis e-tailers today talking about Facebook marketing. Thanks @vaughnandy for your valuable input! Jun 16, 02:11 PM